Insights

Notes on keeping clients and growing a business that runs on repeat revenue.

November 6, 2026 · 5 min read

Where Is Everybody Else?

Keeping clients is the whole company's job, but too often the account manager is the one standing there holding the bag.

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October 21, 2026 · 5 min read

The Client Calls You Shouldn't Automate

AI can have the admin. The small “where do I click” calls are where your team earns the renewal, and the only place you learn what clients actually value.

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October 7, 2026 · 4 min read

Customer Retention Isn't a Side Job. It Needs a Clockmaster.

In many businesses, keeping clients is a series of clocks with no clockmaster. All of them care. None of them are primarily responsible for it and measured on it.

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October 2, 2026 · 4 min read

The Dog That Didn't Bark: The Case for Purposeful Paranoia

A client who never complains is not the same as a client who is happy. The quiet ones are where the renewals are lost.

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October 1, 2026 · 4 min read

Growth Isn't New Clients. It's Keeping the Ones You Have.

If you own a business, you want to grow it. Odds are you're hunting for that growth in the same place everyone else is: new clients.

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